RITZ INTEGRATED CAMPAIGN - FACEBOOK FAN ACQUISTION. SPRING 2010
As one of the first CPG brands to embrace Facebook, Ritz launched an ambitious full year of promotions and updates to support its calendar and product initiatives. I led development of all creative assets, including in-banner games and an iPhone application featuring Wyclef Jean. We established industry-wide techniques for managing social media content, based on a thorough analysis of in-depth social mining, as well as provide fans with content that included coupons, games, downloads, recipes and more.
A contest the next quarter with Celebrity Chef Guy Fieri generated 85,000+ recipe downloads and 1.2 million earned media impressions.