TIMES SQUARE OREO AD, 2009
Created awareness for the brand while reinforcing the unique and magical relationship between Oreo cookies and milk.
MCDONALD'S SMACK TALK. 2005.
My team at Tribal DDB developed this app back in the mid 2000s to leverage users' desire to interact with other users in a fun way around football. This was, of course, before Facebook and other social media became so popular. We created tons of fun things for users to do, including creating their own mascot, sending a fun dance and sending personalized "smack" to a friend. Click on the image to see a video of the site created by one of my co-workers.